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	1.	Fundamentos de Mercadotecnia by Kotler, Philip [Autor] Armstrong, Gary [Autor] Edition: Segunda edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice Hall Hispanoamericana 1991 Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/K87f. Place hold Add to cart (remove)
	2.	Dirección de marketing / Philip Kotler y Kevin Lane Keller by Kotler, Philip [Autor] Lane Keller, Kevin [Autor] Edition: edición 20ª. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: Spanish Publication details: México, D.F. : Pearson Education, 2006 Online resources: Click here to access online Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/K87d. Place hold Add to cart (remove)

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