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1.
Fundamentos de Mercadotecnia by
Edition: Segunda edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoamericana 1991
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/K87f.

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2.
Marketing / Philip Kotler by
Edition: Décimocuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México: Pearson Educación, 2012
Online resources:
Availability: Not available: Biblioteca Especializada de Administración de Empresas: Checked out (1).

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