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1.
Investigación de mercados / William G. Zikmund by
Edition: Novena edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México ; Cengage Learning, 2009
Title translated: "Exploring Marketing Research".
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Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.83/Z68i.9-24, ...

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2.
Introducción a la Investigación de mercados : Enfoque para América Latina / Marcela Benassini by
Edition: Tercera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México: Pearson Educación, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/B456i.3-24.

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