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1.
Marketing Internacional / Philip R. Cateora by
Edition: Duodécima edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : MacGraw-Hill, ©2006
Title translated: International Marketing.
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C359m.12-24.

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2.
Marketing de Servicios. Conceptos, Estrategias y casos / K. Douglas Hoffman by
Edition: Cuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Cengage Learning, ©2012
Title translated: Services Marketing. Concepts, Strategies and Cases.
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H698m.4-24.

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