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1.
Dirección de Marketing / Philip Kotler by
Edition: Duodécima edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2006
Title translated: "Marketing Management".
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (3)Call number: 658.8/K874d.12-24, ...

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2.
Comercialización : Métodos y Modelos/ Peter Langhoff by
Edition: Primera edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Buenos Aires-Argentina: El Ateneo, 1969
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 338.6/L243c.

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3.
Branding : Tendencia y retos en la comunicación de marca / Javier Velilla by
Edition: Primera edición Novena reimpresión 2015.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial UOC, 2015
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/V437b-24.

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4.
Brandwashed. El lavado de cerebro de las marcas : trucos que usan la compañías para manipular nuestra mente y obligarnos a comprar / Martín Lindström by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá : Grupo Editorial Norma, ©2011
Title translated: Brandwashed : trick companies use to manipulate our minds and persuade us to buy.
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/L742b-24.

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5.
La Promesa de la Marca : claves para diferenciarse en un escenario caótico / Alberto L. Wilensky by
Edition: Quinta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish Buenos Aires, Argentina: TEMAS Grupo editorial, 2014©2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/W664p-24.

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6.
Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5-24.

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7.
Comunicación y gestión de marcas de moda / Paloma Díaz Soloaga by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/D542c-24.

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8.
Curso de Márketing V.8 : Márketing relacional. Cómo obtener clientes leales y rentables / Josep Alet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editora El Comercio, ©2002
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/Al259c.V8.

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