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Como calcular y cubrir las necesidades financieras : Aplicación informativa para la empresa by

Amat, Oriol [Autor]
Argilés, Josep Ma [Autor]
Temprá, Josep [Autor]

Edition: Primera edición

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: España : Gestion 2000 2000

Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.15/A487c.

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Casos de mercadotecnia: by

Fischer de la Vega, Laura Autor [catedrática]
Espejo Callado,Jorge Autor [profesor]

Edition: segunda edición

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: México: MCgraw-Hill, 2008

Availability: Items available for loan: Biblioteca Especializada de Comercio Internacional (1)Call number: /F522c.

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Mercadotecnia / Laura Estela Fischer de la Vega by

Fischer de la Vega, Laura Autora
Espejo Callado, Jorge Autor

Edition: Cuarta edición

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: México : Mc Graw- Hill, 2011

Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658. 8/F529m.

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La guerra de la mercadotecnia / Jack trut Al Ries by

Al Ries, Jack Trout Autor
Trout, Jack Autor

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: México ; Mc Graw-Hill ; 1988

Title translated: Traducción de la edición en ingles "Marketing Warfare".

Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/R375l.

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Investigación de mercados, para desarrollar estrategias de marketing que permita incrementar las ventas. Caso: Salteñas Maribel (Tesis de grado) by

Nina Chura, Rosa Patricia [autora]
Prado La fuente, Roger Mauricio Lic [Tutor]

Material type:

Text; Literary form: Not fiction

Language: Spanish Spoken language: Spanish Original language: Spanish

Publication details: El Alto, Bolivia : Carrera de Administración de Empresas, 2015

Dissertation note: Presentado originalmente como tesis del autor ; Licenciatura en Administración de Empresas ; UPEA-Universidad Pública de El Alto, 2015

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: T-015.

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La Calidad del Servicio : A la conquista del cliente. Tomo 3 / Jacques Horovitz by

Horovitz, Jacques [Autor]
Gilbert Trigano [Prólogo]
José Santos Arrebola [Revisión técnica]

Series: McGraw-Hill Servicio al Cliente ; 4 tomos

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Bogotá, Colombia : McGraw-Hill, 1994

Title translated: "La Qualite de Service".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H8166c.T3.

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Clientes por siempre. Tomo 1 / Carl Sewell by

Sewell, Carl [Autor]
Roberto A. Haas [Traducción]

Series: McGraw-Hill Servicio al Cliente ; 4 tomos

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Bogotá, Colombia : McGraw-Hill, 1994

Title translated: "Customers for life".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S516c.T1.

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Dirección por Servicio : La otra calidad. Tomo 2 / Joan Ginebra by

Ginebra, Joan [Autor]
Arana de la Garza, Rafael [Traducción]

Series: McGraw-Hill Servicio al Cliente ; 4 tomos

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Bogotá, Colombia : McGraw-Hill, 1994

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/G4922d.T2.

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Diccionario de la Publicidad / Pedro Pablo Gutiérrez González by

Gutiérrez González, Pedro Pablo [Director]
David Pedreira Sánchez [Redacción]
Miriam Velo Miranda ; Alberto Dafonte Gómez ; Pablo Gutiérrez Gonzáles ; David Pedreira Sánchez [Redacción e Investigación]

Edition: Primera edición

Material type:

Text; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Madrid-España : Editorial Complutense, 2005

Online resources:

Click here to access online

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: REF. 659.03/G983d-2, ...

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10.

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Marketing Estratégico: Enfoque de Toma de Decisiones by

Walker, Orville C [Autor]
Boyd Jr., Harper W; Mullins, John; Larréché, Jean-Claude; Palos Baéz, Enrique [Coautor]

Edition: Cuarta Edición

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Language: Spanish

Availability: Items available for loan: Biblioteca Especializada de Nutrición (1)Call number: 613/.

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11.

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Los canales de distribución: cómo las compañías líderes crean nuevas estrategias para servir a los clientes. by

Wheeler, Steven [Autor]
Hirsh, Evan [Autor]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: English

Publication details: Bogotá; Norma, 2005

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/W566c.

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12.

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Curso de Márketing V.4 : Políticas de precios. Cómo crear el máximo valor a través de una fijación de precios efectiva / Anthony Fletcher by

Fletcher, Anthony [Autor]
Russell-Jones, Neil [autor]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Barcelona, España : Editora El Comercio, @2002

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/F63c.V4.

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13.

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Bill Gates habla. Opiniones e ideas / Janet Lowe by

Lowe, Janet [Autora]
Germán Orbegozo Ituriarte [Traducción]

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: English

Publication details: Buenos Aires, Argentina : Deusto, 2005

Title translated: "Bill Gates speaks".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.47/L913b.

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14.

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Curso de Márketing V.2 : La Investigación comercial como soporte del márketing / Ramón Pedret by

Pedret, Ramón [Autor]
Sagnier, Laura ; Camp, Francesc [autores]

Material type:

Text; Literary form: Not fiction

Language: Spanish Original language: English

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/P343c.V2.

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15.

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La Satisfacción Total del Cliente. Tomo 4 / Jacques Horovitz by

Horovitz, Jacques [Autor]
Jurgens Panak, Michele [Autora]
José Ramón Zaratiegui [Prólogo]
Michel Angstadt [Traducción]

Series: McGraw-Hill Servicio al Cliente ; 4 tomos

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Bogotá, Colombia : McGraw-Hill, 1994

Title translated: "Total Customer Satisfaction".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H8166s.T4.

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16.

Empatía en el Marketing, una impactante estrategia en el ámbito empresarial = Empathy in Marketing, an impacting strategy in the business environment / Martín Antonio Crespo Lazarte by

Crespo Lazarte, Martín Antonio. Lic. Docente investigador [Autor]

Material type:

Text

Language: Spanish Spoken language: Spanish Original language: Spanish In: Revista ADMICIENCIA Nº 2 (diciembre 2023). p. 58

Availability: No items available.

17.

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Curso de Márketing V.3 : Gestión de productos. Manual del product manager / Linda Gorchels by

Gorchels, Linda [Autora]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Barcelona, España : Editora El Comercio, @2002

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/G65c.V3.

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18.

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Neuromarketing : cerebrando negocios y servicios / Oscar Ricardo Malfitano Cayuela by

Malfitano Cayuela, Oscar Ricardo [Autor]
Artega Requena, Ramiro ; Romano, Sofía Edith ; Scínica, Elsa Beatriz [Autores]

Edition: Primera edición, 2a. reimpresión.

Material type:

Text; Literary form: Not fiction

Language: Spanish Original language: Spanish

Publication details: Buenos Aires : Granica, 2014

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/M248m.

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19.

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Las 11 leyes inmutables de la creación de marcas en Internet / Al Ries by

Ries, Al [Autor]
Idoia Bengoechea Aira [Traducción]

Edition: Primera edición

Material type:

Text; Format: regular print ; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: English

Publication details: Buenos Aires, Argentina : Deusto, 2005

Title translated: "The 11 inmutable laws of Internet branding".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.47/R559o.

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20.

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Liderazgo de marca / David Aaker, by

Aaker, David [Autor]
Joachimsthaler, Erich [autor]
Roberto M. Álvarez del Blanco. Prof [Prólogo]
Valenti Camps Fons [Traducción]

Edition: Primera edición

Material type:

Text; Nature of contents: biography

; Literary form: Not fiction

Language: Spanish Original language: English

Publication details: Buenos Aires, Argentina : Deusto, 2005

Title translated: "Brand leadership".

Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.47/A111L.

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