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1.
Dirección de Marketing / Philip Kotler by
Edition: Duodécima edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2006
Title translated: "Marketing Management".
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (3)Call number: 658.8/K874d.12-24, ...

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2.
Fundamentos de Marketing / William J. Stanton by
Edition: Decimocuarta edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill, ©2007
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S784f.14-24.

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3.
Branding : Tendencia y retos en la comunicación de marca / Javier Velilla by
Edition: Primera edición Novena reimpresión 2015.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial UOC, 2015
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/V437b-24.

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4.
La Promesa de la Marca : claves para diferenciarse en un escenario caótico / Alberto L. Wilensky by
Edition: Quinta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish Buenos Aires, Argentina: TEMAS Grupo editorial, 2014©2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/W664p-24.

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