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EL MARCA: UNA GLOBALIDAD INDIGENA ANDINA by
Edition: Primera Edición 2005;
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bolivia; EDICIONES POPULARES; 2005
Availability: Items available for loan: Biblioteca Especializada de Ciencias de la Educación (1)Call number: 307.7/V4262M.
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Comercialización : Métodos y Modelos/ Peter Langhoff by
Edition: Primera edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Buenos Aires-Argentina: El Ateneo, 1969
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 338.6/L243c.
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3.
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Mercadotecnia / Laura Estela Fischer de la Vega by
Edition: Cuarta edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Mc Graw- Hill, 2011
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658. 8/F529m.
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4.
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Inti Pacha by
Edition: Primera edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: El Alto - La Paz - Bolivia: Editorial Garza Azul 2005
Availability: Items available for loan: Biblioteca Especializada de Historia (1)Call number: 523.577/Y199v.
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5.
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Comunicación y gestión de marcas de moda / Paloma Díaz Soloaga by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/D542c.
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6.
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Liderazgo de marca / David Aaker, by
Edition: Primera edición
Material type: Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Buenos Aires, Argentina : Deusto, 2005
Title translated: "Brand leadership".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.47/A111L.
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7.
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Fundamentos de Marketing / William J. Stanton by
Edition: Decimocuarta edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill, ©2007
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S784f.14.
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Cultura Nike : El signo del Swoosh / Robert Goldman by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Colombia : Deusto, 2007
Title translated: "Nike Culture".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.11/G619c.
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10.
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Dirección de Marketing / Philip Kotler by
Edition: Duodécima edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2006
Title translated: "Marketing Management".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (3)Call number: 658.8/K874d.12, ...
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11.
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Curso de Márketing V.1 : Construir Marcas Poderosas / David A. Aaker by
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Barcelona, España : Ediciones Deusto ; Ediciones El Comercio, ©2002
Title translated: "Building Strong Brands".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.82/Aa41c.V1.
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12.
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Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5.
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Branding. Tendencia y retos en la comunicación de marca / Javier Velilla by
Edition: Primera edición Novena reimpresión 2015.
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial UOC, 2015
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/V437b.
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Marketing y Publicidad en internet. Básico / José Martí Parreño by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: España : Starbook, ©2009
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/M375m.
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