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1.
Estrategias de marketing : Un enfoque basado en el proceso de dirección / José Luís Munuera Alemán by
Edition: Segunda edición 2014, Reimpresión 2015
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: España: Esic editorial, 2015
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/M971e.2-24.

2.
Plan de marketing : diseño, implementación y control / Ricardo Hoyos Ballesteros by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ecoe Ediciones, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H868h-24.

3.
Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5-24.

4.
Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Alfaomega Colombiana, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S357m-24.

5.
La marca : creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371-24.

6.
Estrategia Competitiva. Técnicas para el Análisis de los sectores industriales y de la competencia / Michael E. Porter by
Edition: Segunda edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: España : Pirámide, 2015
Title translated: "Competitive Strategy. Techniques for Analyzing Industries and Competitiors".
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/P844e-24.

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