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21.
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Marketing Estratégico / David W. Cravens by
Edition: Octava edición
Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Madrid-España ; McGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (3)Call number: 658.8/C898m.8, ...
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22.
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Merchandising : la seducción en el punto de venta / Jorge E. Prieto Herrera by
Edition: Segunda edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ecoe Ediciones, ©2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.810/P948m.2.
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23.
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Fundamentos de Mercadotecnia by
Edition: Segunda edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoamericana 1991
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/K87f.
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24.
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Agencia de viajes : Francisco de la torre Estructura y operación / by
Edition: Quinta edición
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish
Publication details: D.F, Mexico: Trillas. ©2010
Availability: Items available for loan: Biblioteca Especializada de Gestión turística y Hotelera (1)Call number: 659.1125/T689a.
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25.
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La 22 leyes inmutables del marketing. ¡Viólelas a su propio gusto! / Al Ries by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2005
Title translated: "The Inmutable laws of Marketing".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/R559v.
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26.
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27.
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28.
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29.
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30.
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Administración Estratégica de Marca Branding / Kevin Lane Keller by
Edition: Tercera edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2008
Dissertation note:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.810/K29a, ...
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31.
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32.
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Investigación de Mercados / William G. Zikmund, by
Edition: Novena edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México ; Cengage Learning, 2007
Title translated: "Exploring Marketing Research".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 001.42/Z68i.9, ...
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33.
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El Plan de Ventas / Gregorio Fernández-Balaguer by
Edition: Quinta edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish Publisher: Madrid, España : Esic, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.810/F362p.5.
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34.
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35.
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter by
Edition: Séptima edición,
Material type: Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.8/P478c.7, ...
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36.
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Marketing turístico / Philip Kotler by
Edition: 5.ª edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Madrid, España : Pearson Educación, ©2011
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/K874m.
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37.
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Neuromarketing. El otro lado del marketing / Juan Pedro García Palomo by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/G215n.
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38.
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La Marca. Creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371m.
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39.
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Fundamentos y Técnicas de Investigación Comercial / Ildefonso Grande Esteban by
Edition: 12ª edición, revisada y actualizada
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : ESIC editorial, @2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 001.42/G726f.12.
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40.
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Comercio electrónico para Pymes / Ariel Moncalvo by
Edition: Primera edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Buenos Aires : Lectorum-Ugerman, 2008
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 004.68/M737c, ...
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