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21.
Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo by
Edition: Primera edición.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.81/G215n-24.

22.
Marketing de Servicios. Conceptos, Estrategias y casos / K. Douglas Hoffman by
Edition: Cuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Cengage Learning, ©2012
Title translated: Services Marketing. Concepts, Strategies and Cases.
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H698m.4-24.

23.
Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Alfaomega Colombiana, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S357m-24.

24.
La marca : creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371-24.

25.
Fundamentos y Técnicas de Investigación Comercial / Ildefonso Grande Esteban by
Edition: 12ª edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : ESIC editorial, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/G726f.12-24.

26.
Introducción al marketing y la comunicación en la empresa / Alicia Blanco González by
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/B638i-24.

27.
Estrategia Competitiva. Técnicas para el Análisis de los sectores industriales y de la competencia / Michael E. Porter by
Edition: Segunda edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: España : Pirámide, 2015
Title translated: "Competitive Strategy. Techniques for Analyzing Industries and Competitiors".
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/P844e-24.

28.
Marketing Digital / Miguel Moro Vallina by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.84/M867m-24.

29.
Dirección de Marketing / Philip Kotler by
Edition: Décimocuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2012
Title translated: "Marketing Management".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/K874d.14-24.

30.
El Marketing Relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: España : Grupo Anaya, 2011
Title translated: "The New Relationship Marketing".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S639n-24.

31.
Finanzas aplicadas al marketing / Daniel Ruiz Palomo by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : Ediciones Pirámide, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 332/R934f-15.

32.
Comportamiento del consumidor / Michael R. Solomon by
Edition: Décima edición,
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2013
Title translated: "Consumer Behavior".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/S684c.10-24.

33.
Marketing : conceptos y estrategias / Miguel Santesmases Mestre. by
Edition: Sexta edición (Colección Economía y Empresa)
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : Ediciones Pirámide, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S234m.6-24.

34.
Marketing 3.0 / Philip Kotler by
Edition: Primera edición (Colección Acción Empresarial)
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2012
Online resources:
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.81/K874m.2-24.

35.
Casos de comportamiento del consumidor : Reflexiones para la dirección de marketing / Salvador Ruiz de Maya by
Edition: Primera edición,
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : Esic Editorial, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/R934c-24.

36.
Comunicación y gestión de marcas de moda / Paloma Díaz Soloaga by
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/D542c-24.

37.
Negocios Internacionales : fundamentos y estrategias by
Edition: Segunda edición, revisada y aumentada
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Barranquilla, Colombia : Editorial Universidad del Norte, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 382.1/L839n-6.

38.
Consorcios de Exportación : Cómo (no) hacerlo / Nicola Minervini by
Edition: Primera edición,
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá Colombia : Ediciones de la U, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 382.1/M6641c-6.

39.
Dirección por Servicio : La otra calidad / Joan Ginebra by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/G4922d.T2.

40.
Clientes por siempre / Carl Sewell by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Title translated: "Customers for life".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S516c.T1.

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