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22.
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Plan de marketing : diseño, implementación y control / Ricardo Hoyos Ballesteros by
Edition: Primera edición
Material type:  Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ecoe Ediciones, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H868h-24.
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23.
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Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5-24.
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24.
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter by
Edition: Séptima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.83/P478c.7-24, ...
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25.
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Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Alfaomega Colombiana, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S357m-24.
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26.
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La marca : creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371-24.
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27.
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Fundamentos y Técnicas de Investigación Comercial / Ildefonso Grande Esteban by
Edition: 12ª edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : ESIC editorial, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/G726f.12-24.
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28.
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29.
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Comportamiento del consumidor / Michael R. Solomon by
Edition: Décima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2013
Title translated: "Consumer Behavior".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/S684c.10-24.
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30.
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Marketing : conceptos y estrategias / Miguel Santesmases Mestre. by
Edition: Sexta edición (Colección Economía y Empresa)
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : Ediciones Pirámide, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S234m.6-24.
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31.
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Consorcios de Exportación : Cómo (no) hacerlo / Nicola Minervini by
Edition: Primera edición,
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá Colombia : Ediciones de la U, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 382.1/M6641c-6.
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32.
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Marketing Estratégico: Enfoque de Toma de Decisiones by
Edition: Cuarta Edición
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish
Publication details: México; Mc Graw Hill; ©2005
Availability: Items available for loan: Biblioteca Especializada de Nutrición (1)Call number: 613/.
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34.
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Capital Social y posibilidades de desarrollo en los municipios by
Edition: Primera Edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: L a Paz-Bolivia: Plural 2007
Availability: Items available for loan: Biblioteca Especializada de Derecho (1)Call number: D330:306.3/S194c.
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36.
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Dirección por Servicio : La otra calidad / Joan Ginebra by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/G4922d.T2.
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37.
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Clientes por siempre / Carl Sewell by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Title translated: "Customers for life".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S516c.T1.
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38.
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La Calidad del Servicio : A la conquista del cliente / Jacques Horovitz by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Title translated: "La Qualite de Service".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H8166c.T3.
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39.
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La Satisfacción Total del Cliente / Jacques Horovitz by Series: McGraw-Hill ; 4 tomos
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : McGraw-Hill, 1994
Title translated: "Total Customer Satisfaction".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H8166c.T4.
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