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Plan de marketing : diseño, implementación y control / Ricardo Hoyos Ballesteros by
Edition: Primera edición
Material type:  Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ecoe Ediciones, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H868h-24.
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28.
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Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5-24.
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29.
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter by
Edition: Séptima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.83/P478c.7-24, ...
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31.
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Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo by
Edition: Primera edición.
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.81/G215n-24.
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32.
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Marketing turístico / Philip Kotler by
Edition: 5.ª edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Madrid, España : Pearson Educación, ©2011
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/K874m-24.
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33.
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Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Alfaomega Colombiana, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S357m-24.
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34.
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La marca : creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371-24.
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35.
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Fundamentos y Técnicas de Investigación Comercial / Ildefonso Grande Esteban by
Edition: 12ª edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : ESIC editorial, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/G726f.12-24.
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Comportamiento del consumidor / Michael R. Solomon by
Edition: Décima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2013
Title translated: "Consumer Behavior".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/S684c.10-24.
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Gestión práctica de la distribución comercial / Arthur Lawrence by
Edition: 1a. ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: España : DEUSTO, 2002
Title translated: The management of Trade marketing .
Availability: Items available for loan: Biblioteca Especializada de Ingenieria en Producción Empresarial (1)Call number: 658.8/L415q/t.6.
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