Results
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61.
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter by
Edition: Séptima edición,
Material type:  Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.83/P478c.7-24, ...
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62.
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63.
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Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo by
Edition: Primera edición.
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.81/G215n-24.
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64.
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Marketing de Servicios. Conceptos, Estrategias y casos / K. Douglas Hoffman by
Edition: Cuarta edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Cengage Learning, ©2012
Title translated: Services Marketing. Concepts, Strategies and Cases.
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H698m.4-24.
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65.
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Marketing turístico / Philip Kotler by
Edition: 5.ª edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Madrid, España : Pearson Educación, ©2011
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/K874m-24.
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66.
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Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch K. by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Alfaomega Colombiana, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S357m-24.
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67.
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La marca : creación, diseño y gestión / Joan Costa Solá-Segalés by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Trillas, 2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C8371-24.
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68.
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Fundamentos y Técnicas de Investigación Comercial / Ildefonso Grande Esteban by
Edition: 12ª edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : ESIC editorial, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/G726f.12-24.
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69.
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70.
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71.
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Marketing Digital / Miguel Moro Vallina by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.84/M867m-24.
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72.
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Dirección de Marketing / Philip Kotler by
Edition: Décimocuarta edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2012
Title translated: "Marketing Management".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/K874d.14-24.
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73.
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74.
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Comportamiento del consumidor / Michael R. Solomon by
Edition: Décima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2013
Title translated: "Consumer Behavior".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.83/S684c.10-24.
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75.
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Marketing : conceptos y estrategias / Miguel Santesmases Mestre. by
Edition: Sexta edición (Colección Economía y Empresa)
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Madrid, España : Ediciones Pirámide, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/S234m.6-24.
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76.
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Marketing 3.0 / Philip Kotler by
Edition: Primera edición (Colección Acción Empresarial)
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ediciones de la U, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.81/K874m.2-24.
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77.
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78.
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Comunicación y gestión de marcas de moda / Paloma Díaz Soloaga by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial Gustavo Gili, 2014
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/D542c-24.
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79.
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Revista ADMICIENCIA-Ciencia, Tecnología e Innovación by
- Santos Poma Aguirre. M.Sc [Director Carrera Adm. Emp.]
- Crespo Lazarte, Martín Antonio. Lic [Coordinación]
- Manuel Adriazola Morales ; Guzmán Tintaya Hilari ; Edgar Fidel Quispe Villca [Comite Revisor]
- Paucara Paco, Javier Henry ; Marce Benito, Estela Jhakelina-López Pinto David Eduardo ; Alcalá Cruz, Germán ; Durán Tapia, Nora Beatriz ; Cruz Segovia, D. Freddy ; Rodriguez Villegas, Rossya Jeannine ; Arcienega Tito, Patricia Leonor ; Heredia Villarrroel, Gabriel Esteban ; Terrazas Morga, Geraldine [Autores]
Material type:  Continuing resource; Format:
regular print
; Type of continuing resource: Language: Spanish Original language: Spanish
Publication details: El Alto, Bolivia : UPEA. Adm. Emp. IICIA, ©2023
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 070.175/H1008.
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80.
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Dirección de marketing : gestión estratégica y operativa del mercado by
Edition: Segunda edición
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish
Publication details: México; McGraw-Hill; ©2009
Availability: Items available for loan: Biblioteca Especializada de Nutrición (1)Call number: 613/L224d.
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