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Dirección de Marketing / Philip Kotler by
Edition: Duodécima edición
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2006
Title translated: "Marketing Management".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (3)Call number: 658.8/K874d.12-24, ...
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SUN TZU : El arte de la guerra para directivos / Gerald A. Michaelson by
Edition: 4ª edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Barcelona ; Gestión 2000, 1999
Title translated: "SUN TZU the art of war for managers".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.42/M621s.4-21.
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Marketing Internacional / Juan B. García Sordo by
Edition: Segunda edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : MacGraw-Hill, 2007
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.8/G215m.2-24, ...
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Marketing Internacional / Philip R. Cateora by
Edition: Duodécima edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México : MacGraw-Hill, ©2006
Title translated: International Marketing.
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/C359m.12-24.
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Negocios internacionales : Competencia en el mercado global / Charles W. L. Hill by
Edition: Sexta edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México: MacGraw-Hill, 2007
Title translated: "International business".
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 382.1/H641n-6.
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Marketing Práctico : una visión estratégica de un plan de marketing by
Edition: Primera edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: España: StarBook, 2009
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/E182m-24.
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Branding : Tendencia y retos en la comunicación de marca / Javier Velilla by
Edition: Primera edición Novena reimpresión 2015.
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Barcelona, España : Editorial UOC, 2015
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.827/V437b-24.
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Empresas en la nube : ventajas y retos del Cloud Computing by
Edition: Segunda edición, reimpresión 2012
Material type: Text; Nature of contents:  ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: España: CEDRO, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/T688e.2-24.
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Comercio y Marketing Internacional by
Edition: Cuarta edición
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: Spanish Publisher: México: Cengage, 2010Copyright date: ©2010
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.848/L614c.4-24.
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Plan de marketing : diseño, implementación y control / Ricardo Hoyos Ballesteros by
Edition: Primera edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: Bogotá, Colombia : Ecoe Ediciones, 2013
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/H868h-24.
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Estrategia de marketing / O.C. Ferrell by
Edition: Quinta edición
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (1)Call number: 658.8/F368e.5-24.
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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter by
Edition: Séptima edición,
Material type: Text; Nature of contents: ; Literary form:
Not fiction
Language: Spanish Original language: Spanish
Publication details: México : McGraw-Hill, 2006
Availability: Items available for loan: Biblioteca Especializada de Administración de Empresas (2)Call number: 658.83/P478c.7-24, ...
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